Get the most out of NRF Retail‘s Big Show in 2024 with our Retailer’s Guide
NRF 2024 Retail’s Big Show, hosted at the Javits Convention Center in New York City, is almost here! From January 13-16, 2024 retailers, vendors, and industry leaders will come together for an amazing networking opportunity.
If you plan to attend Retail’s Big Show for the first time, don’t worry – our Retailer’s Guide to NRF 2024 has the best advice on sessions and networking events to make the most of your time in NYC.
This guide includes information on featured speakers and their companies, along with tips for making the most of your experience during NRF this year.
Jump to: Saturday, Sunday, Monday, Tuesday
Saturday- Before NRF 2024 Begins
Finalize your Itinerary
We’ve put together a list of must-attend events for retailers for NRF 2024. Check below for more info on times and locations for each recommended event. You can also visit the official NRF website to view the comprehensive 2024 agenda to find more sessions.
Get your NRF 2024 Conference Badge
Before NRF begins, use your ID and confirmation email to get your conference badge. Visit the NRF website for more information.
Join a Retail Walking Tour
Experience the latest in retail design with a guided walking tour. These expertly mapped tours take you through the innovative retail spaces of top companies around NYC.
Attend the Opening Party
Then, find UpStart Commerce at the Marriott Marquis in Times Square. The opening party is an opportunity to mix and mingle with fellow attendees, reconnect, or make new connections.
Pro tip: Plan your time and identify the speakers and exhibitions to help you achieve your goals. Use our guide to get the most out of NRF 2024 and come away with valuable insights and strategies for your retail business.
Sunday- Day 1
“Reinventing retail for the AI generation”
Join Christian Beckner (VP of Retail Technology & Cybersecurity at NRF), Anshu Bhardwaj (SVP and Chief Operating Officer, Walmart Global Technology and Walmart Commerce Technologies at Walmart), and Suzy Davidkhanian (VP of Content at Insider Intelligence) to learn valuable ways retailers can use artificial intelligence (AI) and ML to get ahead of the new phase of technological innovation. In this session, you will learn how Walmart leverages AI to enhance business growth.
“Top retail CFOs share growth insights and priorities for ‘24 and beyond”
Listen to top CFOs discuss AI, maintaining both long and short-term growth, new technology, and the changing business expectations for CFOs. This session will be led by Sheryl Estrada (Senior Writer at Fortune), Adrian Mitchell (CFO and COO of Macy’s), Dayna Quanbeck (COO and CFO at Rothy’s), and Harmit Singh (Chief Financial and Growth Officer at Levi Strauss & Co.).
Expo Happy Hour
Stop by NRF 2024’s expo happy hour from 4 PM-5 PM to grab a snack and connect with your network.
Retail’s CIO Party
Join the industry’s top technology leaders at the invite-only Retail CIO Party as they enjoy appetizers and refreshing cocktails.
Pro tip: Find the morning snack breaks from 10 AM-10:30 AM throughout the expo to grab a light snack as you chat with colleagues.
Monday- Day 2
“Beauty redefined: How Ulta Beauty is shaping how the world sees beauty inside and out”
Listen to David Kimball (CEO of Ulta Beauty) and Melissa Repko (Retail and Consumer Reporter at CNBC) as they explore the evolving role of beauty and cosmetics. Beyond enhancing appearance, these products now influence consumer behaviors, foster innovation, build communities, and promote growth. Ulta Beauty’s approach shapes products, services, and experiences, aligning with their vision for a more inclusive industry.
“Pathways to long term economic growth”
Ira Kalish (Chief Global Economist at Deloitte Touche Tohmatsu Ltd.) will explore the potential trajectory of inflation, economic growth, job market conditions, and the impact of strained China-US relations on supply chains. Learn about the complex dynamics affecting retail businesses and hear insights into the challenges and opportunities ahead.
“Digital strategies to decode Gen Z”
Join John Gregory (Global Category Development Officer: Retail, QSR & Travel Verticals at
Spotify Advertising), Linda Li (Head of Customer Activation & Marketing, H&M Americas at H&M), Hilary Milnes (Executive Americas Editor at Vogue Business), and Caleb Pearson (VP, US Customer Engagement at McDonald’s) to learn how leading brands engage with the Gen Z demographic, measure success, and remain innovative.
Pro tip: Remember to pack light as you will likely have to carry your belongings with you around the conference floor. What seems light in the morning may feel heavy after 6 hours.
Tuesday- Day 3
“Valuing the intangible: A conversation on trust, purpose, and culture with Tractor Supply Company President and CEO Hal Lawton”
Attend this session to learn about Tractor Supply’s efforts to maintain its company culture during substantial growth, the importance of trust as a corporate asset, and the impact of company culture on business success. Discover how the 85-year-old retailer prioritizes growth investments, navigates risks, and stays true to its values while avoiding cultural dilution. This session will be led by Hal Lawton (President and CEO at Tractor Supply Company) and Kelly Pedersen (Partner at PwC).
“Brand reboot: How Crocs and Claire’s became cool again”
Listen to Crocs and Claire’s recount the unique ways their brands have catered to modern shoppers to win over new consumers. This session is led by Heidi Cooley (SVP, CMO at Crocs), Kristin Patrick (EVP and CMO at Claire’s), and Kelly McMillan (VP, Merchant Services at American Express).
Pro tip: Follow speakers and companies you found valuable during the conference on LinkedIn to stay up-to-date on their latest news and updates.
About NRF 2024: Retail’s Big Show
What are the dates for NRF 2024?
NRF 2024 starts January 13 with an opening party, then the expo goes from January 14-16.
Where is NRF 2024 Held?
Retail’s Big Show takes place in the Javits Center in NYC, 655 West 34th Street, Manhattan, New York City.
Who will be at NRF 2024?
NRF 2024 will have over 450 speakers and 1,000 exhibitors. A list of brands attending NRF 2024 can be found on their website.
Who is Speaking at NRF 2024?
A list of the 450 speakers for NRF can be found on the NRF website.
What are the Different Passes For NRF 2024?
There are two main pass types for NRF. You can choose between a full conference pass or an expo pass; certain events limit access based on pass type.
How Can Retailers Attend NRF 2024?
Retailers can register online on the NRF website to attend.
What is the full agenda for NRF 2024?
Visit the NRF Agenda to view the full schedule and complete list of speakers for 2024.
What is the layout at the Javits Center?
View the Javits Center layout to map your days at NRF.
Don’t forget to share this NRF Retailer’s Guide with others attending in 2024!
Learn more about UpStart Commerce