The rapid expansion of the ecommerce industry means that more offline businesses are progressively switching to the online e-commerce world. The rise of the pandemic served as the final blow to traditional retail stores. In early 2021, the UNCTAD observed a dramatic rise from 16% to 19% in 2020 of online retail sales’ share of the total retail sales. The global ecommerce online sales have jumped to a total of $26.7 trillion. Emerging and established ecommerce businesses have an undeniably significant competition they need to overcome while making and retaining customers. One of the most efficient and effective ways of achieving this task is by offering promos and discounts – after all, who doesn’t love to get a free item or a small percentage off the total price? By presenting the right promotions at the right time, e-commerce businesses have gained and retained customers.
- Acquire and Retain Customers
Customers are naturally attracted to things at a discount. They appreciate shopping from places where they can get a free item on a purchase. More often than not, people browse different websites and finally make a purchase when they find a promotion. BigCommerce estimates the conversions by customers went up four times in the online beauty retailers industry after implementing promotional offers. Organizations that offer discount coupons and special offers to their customers have a higher chance of retaining loyal customers.
- Increased Sales
An increase and retention in the total number of customers guarantee an increase in the sales of an e-commerce business. While offering promotions, the revenue seems to decrease, but that is far from the truth. They help in increasing the number of sales. Another added plus of introducing discounts is that the number of customers that abandon their cart decreases.
- A Marketing Strategy
Promotions are a great way to attract people to online stores. A discount code or a gift item at the end of the buying journey always sweetens the deal. Ecommerce businesses can utilize promotions as a marketing strategy and create awareness about their products and services. Research shows 57% of customers purchase a new brand after receiving a discount or coupon.
Promotions have become a very crucial part of every e-commerce business. It does not matter whether an organization sells goods or services; promotions and discounts are essential to retaining customers. Upstart Commerce identifies this compulsion and has a dedicated feature for promotions and discounts.
As an ecommerce business owner, all you have to do is choose to work with UpStart Commerce. We take care of the rest of the services. Promotions are a unique feature allowing you to conduct promotional business matters, customizing them as you need. There are multiple promotion templates readily available for users to pick, enhancing the functionality for the user. Users can enter values and customize the promotional templates according to their requirements.
Following are the templates that users can utilize:
Cart Level Promotion
This promotion template allows users to set a discount value on the entire cart under specific criteria.
Gift Cart Level Promotion
The Gift Cart Level Promotion template allows the user to pick a gift item that is given to the customer once their cart meets the set threshold value.
Gift Item Level Promotion
This template allows users to set the values for certain items and give a gift item to the customers upon their purchase.
Buy X Get 1 Free
This promotion template allows users to set the values for specific items on promotion and gives customers one free item upon their purchase.
Buy X Get Most Expensive Item Free
The Buy X Get Most Expensive Item Free template allows users to set a value for specific items for the promotion and gives customers the most expensive free item upon their purchase.
Buy 1 Get Least Expensive
This promotion template allows users to set the value for specific items on promotion and give customers the least expensive free item upon their purchase.
Buy More Save More
As the name suggests, this promotion template allows users to set conditions and values to give customers discounts proportional to the number of items in their purchases.
Select the Cheapest Item
Set the values in this promotion template to give the cheapest item in the cart for free to the customer provided that a certain threshold is met.
Item Level Promotion
Item level promotion template allows users to set the values for specific items, and customers will receive a discount upon purchasing those items.
The factor that makes the Promotions feature stand out the most is that the users do not have to interact with the back-end functionality of the Promotions at all. They do not need to get into the nitty-gritty details- our developers will do that for you. Through a customer-friendly portal, pick the desired template, set the values as the requirement, and voila! You are ready to go. The Promotions feature allows you to start your discount campaign in just a few clicks. You will find a comprehensive guide to help you navigate each step, making your life even more convenient. If there is any further confusion, you can always contact customer support at UpStart Commerce – we are available around the clock.
Conclusion
Promotions are integral to the ecommerce industry. They serve multiple benefits and are vital in marketing your business, as well as sales. Understanding the market needs, UpStart Commerce offers a productive and complete solution for organizations to implement their promotional campaigns. The promotions feature gives its users the autonomy to implement discounts and promotional offers in a few steps. Users can reap the benefits of each template without having to implement the promotional functionality from scratch every time.
