fbpx

What Does The End of Third-Party Cookies Mean For Ecommerce Marketing

Discover the importance of first party data, the difference between third party cookies and first party data, and how to prepare for the end of third party cookies.

The end of third-party tracking cookies has been a long-awaited shift for digital marketers and retailers alike. Many ecommerce marketers have been anticipating this change and preparing accordingly. If you have not started to adjust your marketing strategy to shift its focus from third-party to first party data, it’s not too late. Google has announced […]