Easing Checkout Frustration: The History of 1-Click Checkouts in Commerce
First name. Last name. Shipping Address. Payment information. Billing Address. Delivery method. Repeat, for every purchase. Exhausted yet? Customers often abandon their online shopping carts when the checkout process feels too extensive and time consuming. Every abandoned cart contributes to a loss in revenue for ecommerce businesses. In order to mitigate this issue, Amazon decided […]
